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ANNA MERAZ
I have developed the skill of optimizing the presentation of products to better highlight their features and benefits. With hands-on experience I have had the opportunity to create eye-catching product displays and store layouts to help attract customers and encourage them to buy
Visual Merchandising
Love Galore
Love Galore
I was assigned to think about a store concept and develop ideas on how to bring it to life.
The store brand I created would like to connect with the younger population, between twenty and thirty-year-olds, who are ahead of the trends. The shop’s impression on people aims to be one that is welcoming and unique from all other shops to potential consumers. I want to have a boutique that sells many unique pieces, from clothing to accessories.
Because the target market is young I think that it is important to have the concept of the brand revolve around what most of the target market is interested in. The store will sell clothing brands that are eco-friendly, including the possibility of shoes that are made of recycled materials. There will also be very trendy items mixed with timeless pieces, such as antique-styled tea cups. I'd like to keep the style/image one that is stylish, unique, and ahead-of-the-times without being too extreme.
Fixtures
These fixtures do a good job of representing the brands image. All the fixtures work well with each other and give off a very rustic feel. Without any merchandise they may look a little boring and even masculine but with the right merchandise it can bring to life these fixtures and attract customers. The fixtures are different and can be used to display the merchandise in a way that people don’t regularly see.
Colors
The colors I picked for the walls are pretty neutral. They’re not too dark nor too light. These colors as well as the dark wood flooring would work for the store if done right. When placed together they work to give off a rustic type of feel. They will also not be too distracting nor take away from the products in the store but rather make them pop out more.
The music played in the store will be current indie pop. I believe it would go hand in hand with the stores concept and help give off that rustic feel. The genre of music fits well with the age I am trying to appeal to as well. For the scent in the store I will have lavender as it is used to calm and relax oneself.
Merchandise
The merchandise in the store will contain items such as shoes, scarfs, jewelry, handbags, and clothing according to the season. The merchandise will rotate according to the season. For example in the fall you will see more burnt orange, green, red, and brown colors in the store. There will also be style items like basic coats with add-ons like scarfs and hats in order to sell more merchandise and promote more of what is in the store.
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